Creating a blog is a great way to drive traffic to your website, but I have found additional uses for my blog:
- Saving and organizing information.
- A central place for relevant information that clients can access.
When I found information in the past that I wanted to save for future use, I would bookmark it. But when I would need the information many times I could not find it, information was deleted, addresses changed or links were broken. Saving information in a blog format is easy to organize and easy to access.
As I began to build my library of information I found myself referring friends and clients to my blog for information. I can share information that is easy to access and increase traffic to my blog at the same time. This increased traffic to my blog drives traffic to my website and the websites of my clients.