Consumer notification of information policies is a basic element of a direct and interactive marketer’s information practices. DMA believes that all marketers operating online sites should make available their information policies to consumers in a prominent place.
* Make the policy easy to read, easy to understand and easy to find on your Website.
* Promote your policy internally in employee communications. Consumers are concerned about this issue, and your employees should know how your company responds to those concerns.
* Promote your policy with key stakeholders, including customers, investors, contributors, and policymakers. Privacy policies put consumers in charge of their information.
* Update your policy as needed to stay current with changes in your business.
*Special note for marketers who collect personally identifiable information from California Residents via Websites or online services.
(1) identify the categories of Personally Identifiable Information that the operator collects through the Website or online service and the categories of third-party persons or entities with whom the operator may share Personally Identifiable Information;
(2) describe how a consumer can review and make changes to his or her personally identifiable information, if the operator allows such review and changes;